Primova is an all-natural innovative pet product line for environmentally conscious pet parents tired of cookie-cutter pet products.

Made with only quality ingredients, Primova is a groundbreaking pet product line. We use the healing power of nature to help you take good care of your pets—in every phase of their lives.

Created by a fellow pet-parent like yourself, Primova brings the revolutionary idea of “all-natural” to your pet’s diet and care.

Like our founder, John, we won’t accept the fact that low-quality ingredients, fillers, and preservatives are slowly and silently poisoning our pets. Instead, we believe your pets deserve the best natural and organic food, supplements, and care to get better and happier with age.

Pet owners are often led to believe that because their pets are "loving" and munching their food it is good for them and their nutritional needs are met. That is far from the truth. Many commercial food brands are missing the essentials, to begin with. 

The lack of essential vitamins in your dog’s diet can jeopardize your pet’s health. As a result, problems like generalized inflammation, digestive issues, skin issues, heart problems, and general discomfort are widespread in our pets nowadays. 

We believe in educating fellow pet parents to be proactive about their pet’s health. To empower them in making the best choices for their pets because they are FAMILY.

Many ingredients used in pet food can actually do more harm than good. That’s right many commercial pet food brands are packed with preservatives and fillers disguised as “healthy food.”

That’s not the worst part... things like cardboard, plastic can end up in those dog foods... shockingly, even something as vile as dead animals have been found inside some cans.

This trick makes many companies a lot of money. All those folks selling “dimes” for “dollars”—they all profit handsomely from our lack of knowledge about what really goes inside the pet food.

That’s why we are All-natural, not All-Profit.

At Primova, we are committed to educate, empower, and encourage fellow pet parents to take care of their pets with natural products—that are safe and proven to work.

That is what the All-Natural Revolution is about. Our founder, John, created this worldwide movement to encourage fellow pet parents to recognize the importance of using natural products that are safe and healthy.

At Primova, we are building a global community of pet parents who are part of the All-Natural Revolution. We are creating a larger cultural understanding that our pets can be happier and healthier using all-natural products.

Our philosophy has inspired us to create an entire line of all-natural flea collars and supplements to support your pets at every age.

Hundreds of thousands of pet owners use our all-natural products to tackle a variety of pet ailments like flea & tick infestation, joint issues, digestive problems, UTIs, and more.

Our pet products line takes a dynamic and synergistic approach to your pet's health. Made with nourishing, healthy all-natural ingredients, Primova’s revolutionary pet care gives you simple, safe products to support, energize and give your pet the gift of life with a nourished, silky coat and itch-free skin!

All our products echo our all-natural philosophy of health, happiness, vitality, well-being, and love for your pets. To learn more, visit our store.